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Olympus going even more retro with OM-D camera (Albuquerque Journal)
Olympus applied for this trademarked logo in Germany.
(Credit: Deutsches Patent- und Markenamt)
Olympus looks set to debut a new compact, high-end camera model whose OM-D
name capitalizes on the company's old camera brand.
Olympus teased about an "OMG" camera in recent ads, emphasizing the O and M
letters, 4/3 Rumors reported. And more recently trademarked OM-D, the site
said, adding a February 8 launch, $1,100 price tag, and March date for
worldwide shipping.
In the film days, the OM line was one of the majors in the SLR world--indeed,
I learned photography with my first camera, an OM-10 that I used for many
years. With the digital SLR revolution, Olympus started over with a new brand,
the E-series line, that came with the Four Thirds sensor and corresponding
lenses. That sensor is significantly smaller than a frame of 35mm film and
also of competing SLRs from the likes of Nikon, Canon, Sony, and Pentax.
Olympus touted its Four Thirds system as being designed for digital from the
start. That may have been true, but it wasn't enough to make it ... [Read
more]
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